ProductUX Designer
Full-cycle product design
Research, data analysis and testing
Leading teams and collaboration
I empower startups to launch succesfull products and help enterprises scale innovative user experiences
User centered
design
Experimentation and
validation
Increasing
customer retention
Product Design
Problem, research, product ideas, data analysis, UX/UI design, Design System, front-end, testing, launch, KPIs
Project
Roadmap, plan, progress, backlog, tasks
Team Collaboration
Communication, alignment, and shared understanding throughout the product lifecycle
- Clear goals
- Cross-functional collaboration
- Feedback cycles
- Design System for scalability
I improve user experience, increase conversion rates, and bring fresh ideas
I combine creativity with analytical thinking, which helps me turn complex challenges into elegant solutions that users love and businesses value
Explore workProduct design today is a multidisciplinary practice
I work at the crossroads of design, business, engineering, and user psychology
Cool!Focused on strategy over tactics
I don’t just take specs and push pixels. I help define what to build and why, not just how.
Involving early in product discovery and roadmap planning
Powered by systems, not just screens
I think in design systems, patterns, tokens, tooling and APIs as much as colors and layouts.
Driving consistency, efficiency, and cross-functional alignment
New technologies are reshaping the approach
AI is rapidly changing what I design, how I design, and who I design for.
Thinking beyond static UI and predictable workflows, moving toward more adaptive, data-informed, and user-personalized solutions
Questions & Answers
A brief overview of my product design process
Product design and UX design are closely related, but they’re not the same. Product design focuses on the overall product experience — from concept to execution. UX design is related to how users interact with a product and how it makes them feel. Product design looks at the bigger picture, including business strategy, technical feasibility, and overall user journey.
Flexible, user-centered, and collaborative — balancing user needs, business goals, and technical feasibility. The key phases: Research, Problem Definition, Ideation, Prototyping, Design System, Graphic Design, Testing, Implementation, and Launch/Measure/Improve.
Yes, I absolutely use data analysis — it's a key part of making informed design desicions. I use tools like Google Analytics, Mixpanel, or Hotjar to see how users interact with the product. I analyze A/B test results to see which design performs better. I track key performance indicators (KPIs) like conversion rate, retention, engagement, or Net Promoter Score (NPS).
I help promote products in collaboration with marketers, though not in the same way. I design a compelling first impression, support launch campaigns, improve conversion, communicate product value, and help keep brand consistency.
My background is a hybrid of design, user psychology, and product thinking. I bring a unique blend of creative talent — in design, drawing, or visual storytelling — combined with strong analytical thinking, strategic planning, marketing and product management skills.
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